Recently, Dell's official website a display of ultra-low prices led to panic buying. Because of its original 8,999 yuan wrong standard Dell LCD monitor into 2515 yuan. In response, Dell adopted an evasive attitude first, then decide if the site is under the single-user, Dell shipped the wrong quote, as the actual price, and the error in the system the part of the orders generated during the normal order processing, Dell Therefore, the company will bear the losses caused. This, insiders think that Dell is a good idea, and take the association with previous orders door event was compared; some industry speculation that Dell is a bold move is the self-hype of a successful public relations behavior. In fact, whether intentional or failure of Dell, I believe that, in this order the door incident, Dell's most frightening is the order of the system.
I assume that the order Dell Dell gate events act intentionally, then the key to the success of this public relations Dell's online order system. That Dell's order system to real-time monitoring of orders, particularly those under the single-order quantity. Because the final decision of a single item number of the input costs of this public relations. Here, there are 800 people in the trade orders according to Dell, the calculated loss orders door (or is the public relations of the input), this author believes that this method relatively one-sided because the 800 orders, does not mean Order product quantity is 800 units, because they do not rule out some of the more than under the single-user order a product. In my opinion, if there is no exact statistics of the number of ordered product platform, it is difficult to order out the door incident Dell, Dell how public relations for this loss or how much money invested. I care about here is that if the door incident Dell Dell order intentionally, then Dell would have the world's best on-line orders may be analysis system. The reason why say this is because Dell's first system to define the final products by users Number of units ordered, or to set a final price of the total (that is the ultimate public relations fees), when any one of the set point so, order the system will terminate the tender to develop the wrong order, and return to the right before the quote. In addition, the system also should be able to order real-time analysis of the current stock of this product, and this transfer time and goods produced in the process of component costs arising because of time changes, and many other factors. Here, I believe that if this order is Dell intentionally door event, then the credibility of its indirect association blow its own brand image improvement and may be the market value of publicity (including print media and web media and television media coverage) is still followed, but also fear of association and other competitors should be the order of the system, this may be present in the PC industry, Dell in addition to its efficient supply chain management remains the industry's highest profit of another magic weapon, of course, I guess the only, perhaps no one can really figure out the order of Dell's system where the essence.
Dell's supply chain, the overall model, but the real essence of it where?
Another possibility is, of course, their online order system is found to have problems, which occur frequently quoting errors for the Dell should not be a good sign. This at least shows that Dell's order system and its competitors, the order system no different. From this point of view, I hope that Dell's current order to the door incident was intentional. In this sense, Dell's current order door event we should pay attention to analysis of Dell's online order system, because this is the decision of Dell and its competitors, competitive advantage is one important reason for fear.
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